Picture Organic Clothing is a French clothing and equipment brand that makes quality products spanning winter sports, the outdoors and urban streetwear. The two factories responsible for 95% of Picture’s production have signed a Fair Wear agreement and a Long Term Factory Partnership that promotes sustainable development. The water-repellent technical products are PFC-free.

Picture was founded in 2008 by three childhood friends: Julien, Jeremy and Vincent. They grew up together, sharing a passion for snowboarding and skateboarding from the French Alps to the streets of Clermont-Ferrand.

<>In 2008 Jeremy was working as an architect in the family business, dreaming of a way to better live out his values around sustainable development.
At the same time Vincent was graduating from school and Julien was working in marketing at Coca Cola amid the bustle of Paris, far from the mountains and kitesurf beaches he loved.

One day the trio asked themselves: why not start a brand that reflects our values? And so, in 2008, the Picture story began.