The biggest Nordic outdoor brand
The Beginning of the Story
Haglöfs has a long history. In 1914, Victor Haglöfs made his first backpacks and began selling them in Dalarna, Sweden. In the early days, products were delivered directly from the rack of Victor’s bicycle, but nowadays Haglöfs manufactures over a million products annually and is clearly the largest supplier of outdoor equipment in the Nordic countries.
Versatility and layer clothing
Haglöfs’ goal for their products is versatility and layered clothing. According to the Haglöfs ideology, the same high-quality product should be suitable for many different uses. Haglöfs aims to be one of the leading brands in all their markets and thereby the obvious choice for people purchasing outdoor equipment.
Scandinavian Outdoor and Haglöfs
For Scandinavian Outdoor, Haglöfs is one of the most important brands. We believe in Haglöfs’ product range and have repeatedly found it excellent based on personal experience! Many of our employees own at least one Haglöfs shell jacket. The quality is also proven by many test wins in outdoor magazines.
Sustainability
Haglöfs is committed to reducing their net emissions to zero by 2030. The materials for their products are carefully selected, and an increasing portion of the fabrics used in their products are made from recycled fibers.
Favorites
Some of Haglöfs’ most popular products include the super-popular L.I.M jacket and L.I.M pants (Less Is More), the Astral GTX jacket, Rugged Flex Pant hiking pants, and for backpacks and bags, the Tight and Lava series. And a Haglöfs fleece jacket or sweater – everyone should have one of those.