Houdini.

You don’t need more types of apparel, you need clothes that can be used in more situations. Your Houdini apparel will serve you both on backcountry outings and everyday wear.

All resources are merely borrowed from nature, not ours to keep.

Houdini is doing its part to address consumption-related challenges. The company is committed to sustainable production and innovation.

Houdini genuinely enjoys nature—through skiing, surfing, and exploring new areas.

Swedish-based Houdini aims first to fully offset production emissions and then achieve a negative carbon footprint, ultimately creating a positive impact.