”In a world where tough and resistant so
often means rigid and boring, FUBUKI
represents an off-piste path for those who
confidently carve their own tracks on
winter’s blank canvas.” - Photographer Matthew Tufts
Fubuki is a brand born in Japan and founded by Swedes. Fubuki translates as snowstorm, and the main design principle for the brand’s boots was that winter boots don’t have to be as heavy and boring as they usually are.