Clif Bar products from Scandinavian Outdoor

Mountain biking, long runs, brevets, adventure sports… Clif Bar products are the right choice for all these and more. Whenever you need a boost of energy in a compact form, go for a Clif Bar.

Clif Bar was born like so many other successful brands: from a single person realizing a better product was needed. Clif Bar founder Gary Erickson was on a 280 km bicycle ride and despite his hunger and need for energy just simply could not finish the energy bar he was carrying. Thinking he could make a much better product himself, Gary ended up making experiments in his mothers kitchen for two years, after which the brand was really born. And where does the name come from? Gary named the product Clif after his father, Clifford.