SmartWool got its start as ski instructors were searching for the warmest socks possible. After countless tests they found out that the best material choice was wool, and that out of wool qualities fine merino wool was the most comfortable choice.SmartWool got its start as ski instructors were searching for the warmest socks possible. After countless tests they found out that the best material choice was wool, and that out of wool qualities fine merino wool was the most comfortable choice. Merino wool has a much finer and smoother structure than normal lamb’s wool, making it virtually itch free.

SmartWool - Top quality merino wool products for outdoor use!

Merino wool feels more comfortable on your skin, dry or moist, than synthetic alternatives. Other advantages of merino wool include its natural ability to resist the forming of smells. Because of this, it is a popular choice for hikers, back packers and travellers.

Wool clothing does not need to be washed too often: most of the time it is enough to let it hang in fresh air. Smartwool products are machine washable, but it is highly advisable to take care of choosing a wool compatible detergent: Nikwax, for instance, make a good Wool wash product.