Picture Organic Clothing

Products are made from 100% recycled, organic or responsibly sourced materials.

Picture Organic Clothing is a French clothing and apparel brand that is manufacturing sustainability-driven eco-designed clothes and apparel from snowboard and skiing and outdoor clothes and apparel not forgetting stylish urban streetwear and apparel.

The Story of Picture Organic Clothing started on 2008 when three childhood friends, Julien, Jeremy, and Vincent wanted to do something that would fulfill their passion and reflect what is important for them. Founder three had grown up together sharing a passion for skateboarding and snowboarding. Later on, Jeremy was working as an architect for the family business but at the same time dreaming about of nourishing higher values for sustainability, values that he had already introduced in his personal lifestyle. Vincent was just out of management school and looking for opportunities. Julien was working for marketing of Coca-Cola, in Paris, far away from the mountains and kite surfing spots that he loved.

All this together the three friends came up with an idea: Why don’t we start a brand? From that day on Picture was founded with a clear vision about the company’s values: 100% committed responsibility and sustainability-driven eco-design. Nowadays Picture Organic Clothing is a well-known clothing and apparel brand with clear values that they are not afraid to say out loud and claim those values.