Merrell was founded in 1981 and has always specialized in comfortable outdoor shoes. This bold American brand set out to transform the footwear market and has built a loyal following over the years.Merrell was founded in 1981 and has always specialized in comfortable outdoor shoes. This bold American brand set out to transform the footwear market and has built a loyal following over the years. Starting with unique hybrids of cowboy boots and European-style hiking shoes, Merrell has grown into a brand with an impressively wide selection.